Naelo
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Habits + artificial intelligence

The routine you keep trying to stick to — now with someone by your side.

Naelo is the habit-tracking app with an AI companion that learns your routine, celebrates your streaks, and reminds you to come back — together with gamification, community, and a wellness marketplace, all in one place.

Get started — it's freeSee how it works

No credit card required. Try it as a guest before creating an account.

12 days in a row
Good evening, Marina 🌙

Naelo: You've had 5 of 8 glasses of water today — almost there! Want a reminder at 8 PM?

Level 9 · 640 / 900 XP
Water5/8
Workout1/1
Reading12/30
3 friends in your league
Free to use habits, AI, and community
Installs as an app, right from the browser
No ads. No data selling.
Everything already included

One app, so you can stop spreading your routine across five others.

Every piece is built to work together: what you log in habits becomes context for the AI, which becomes XP in gamification, which becomes something to celebrate with friends.

Habits that actually fit your routine

Water, exercise, reading, sleep, meditation and more — each with its own daily or weekly goal. Miss a day and the streak breaks, but you can protect it before that happens.

  • Daily and weekly goals, your way
  • Streak protection for hard days
  • Full history for every habit
Today's habits78%
Water6/8 glasses12
WorkoutDone5
Reading12/30 min3

Naelo understands your routine and talks about it

It's an AI companion that looks at your own data — habits, streaks, check-in mood — to give advice that actually fits you, not generic tips from the internet.

  • Daily insights based on your progress
  • Chat to ask questions or just vent
  • Weekly summaries of what changed
Naelo
Your meditation streak is at 5 days — your best yet! Want me to move the reminder to right after your workout?
Yes, move it to after my morning workout.
Done ✓ Your meditation reminder is now set for 7:20 AM, right after your usual workout time.

Every habit completed earns real XP

Level up, unlock frames and stickers for your profile, and compete in the weekly league against your friends — consistency here has a visible payoff, not just a checkmark on a calendar.

  • Levels and XP for every habit completed
  • Profile cosmetics to unlock
  • Weekly league with your friend group
30 daysGold streak
Level 12Consistency
#2 in the leagueThis week

Habits stick better with company

Add friends, join group challenges with a deadline and a shared goal, and follow the feed of others who are also trying to make it stick.

  • Friend feed and group challenges
  • Reactions, comments, and photo tags
  • Optional public profile, your way
Rafael Souza
hit 21 days in a row of workouts 🔥 — joined the “Active September” challenge
Bruna Lima
leveled up to 8 and unlocked a new profile frame
You
are in 2nd place in the weekly league with the group

A wellness marketplace built right in

Buy products and book with service providers (personal trainers, nutritionists and others) connected to habits and health — or sell your own, with no monthly fee to get started.

  • Free seller signup
  • Commission only when you actually make a sale
  • Appointment booking with secure payment
Nutrition consultationAna Paula · online
R$ 120
Resistance training bandLoja FitHome
R$ 49
Personal training sessionCarlos Eduardo
R$ 80

Reminders that know the right time to show up

No generic notifications: every alert respects what you chose to receive, and Naelo only really insists when a streak is about to break.

  • Notification preferences by category
  • Alerts when a streak is at risk
  • Weekly summary straight to your phone
Your water streak is at risk

Only 2 more glasses to close out day 13.

Naelo's weekly summary

You completed 84% of your habits this week.

Rafael won the weekly league

Tap to see your group's new ranking.

How it works

From zero to your first streak in three steps.

01

Open it in your browser

No app store needed: open the link, start as a guest or create an account in seconds with email and password.

02

Build your routine

Pick the habits that make sense for you, set realistic goals, and let Naelo learn your pace.

03

Come back every day, with help

Reminders, XP, and friends do the work of bringing you back — your part is just checking off what you already did.

Transparency first

Built by one person, Felipe Pereira — and that changes how the app gets built.

Naelo doesn't have an investor pushing for growth at any cost, or a growth team optimizing to keep you glued to the screen. It's maintained by someone who also uses habits, streaks, and reminders every day — and decides what to build from that experience.

No ads, no data sellingThe app is funded by the marketplace commission, not by selling your attention to third parties.
Commission that doesn't touch the seller's profitThe marketplace's 5% is added on top of the seller's asking price — never deducted from what they want to receive.
Habits, AI, and community stay freeOnly marketplace sellers pay anything — and only when a sale actually happens.
Frequently asked questions

What people ask most before getting started

Is Naelo really free?

Yes. Habits, AI, gamification, and community cost nothing. The only charge in the app is a small commission on sales made by marketplace sellers — and it's added on top of the price, never taken from the seller.

Do I need to install anything?

It's not required. Naelo runs right in your browser, on desktop or mobile. If you want, you can add it to your phone's home screen and it behaves like an installed app, notifications included.

Can I use it without creating an account?

Yes. In guest mode your progress is saved only on that device. When you want everything backed up to the cloud, synced across devices, and to use community or the marketplace, just create an account with email and password.

Is my health and habit data safe?

Yes — Naelo doesn't sell user data or show third-party ads. Your public profile is optional and you decide what stays visible to other people.

How does the marketplace commission work for sellers?

You set how much you want to receive for a product or service, and Naelo adds 5% on top to reach the final price charged to the buyer — the amount you get is always what you asked for, with no deduction.

Ready whenever you are

Your next habit streak starts now.

It takes less than a minute to get started — and you can try it without even creating an account.

Open Naelo
Naelo
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© 2026 Naelo. Made in Brazil by Felipe Pereira.Habits · AI · Gamification · Community · Marketplace